BRANDING: Living IRL

Identity and brand created for Living, IRL, an online community focused on telling stories, connecting with each other, and the role technology plays in navigating real life. The brand is typography driven, and aimed at reflecting the existence of modern humans with one foot in the tangible world and one in the digital world.

Mood Board created in initial branding process

Mood Board created in initial branding process

Visual Guidelines

Visual Guidelines

Initial options from round 1 of logos

Initial options from round 1 of logos

Finalized Monogram with versatile usage options

Finalized Monogram with versatile usage options

Finalized Logotype

Finalized Logotype

Sample layout created for web design inspiration and type hierarchy usage.

Sample layout created for web design inspiration and type hierarchy usage.

Web Design created by Emily Belyea

Web Design created by Emily Belyea

Copyright 2022 - Twopence Creative Studio / Aubreigh Brunschwig.